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Branding and Conversion System

Start Here

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[accordion-item title=”How to Use the Branding & Conversion System” id=1]

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Laying The Foundation

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Client Conversion System Worksheets

Throughout the Branding & Conversion System Course there will be a number of worksheets. This is a critical part of the Course as, unlike other courses or coaching programs, BCS is entirely about you and your business.

So, with that in mind, you’ll take the information you learn through the videos and use the worksheets to adapt that material to you and your own business. This will take some discovery, reflection and occasional steps away from your comfort zone…but the rewards will be significant.

To best benefit from the worksheets, our suggest is to use them in this way:

· Complete the worksheets in the order listed below. The sequence will make it easier for you to move closer to your ideally business with each successive step.

· Print a copy of each worksheet and keep them in a binder. This will allow you to take additional notes and have your Brand Development Plan all in once place.

· Share worksheets you want feedback on in the Facebook Group. If you want feedback you need to use a filename that includes your name and the name of the worksheet as well as adding your name on the actual worksheet page. With roughly 150 participants in the group this approach will allow for efficiency and for both Justin and myself as well as all other participants to better understand your business and your brand over time.

The file name format ideally would look like this:

Pat Rigsby – Who Don’t You Want To Work With

· Understand that while you may not need or want feedback on all of your worksheets, you must complete them all to get maximum value from this Course.

Here are your Module One Worksheets:

1. Who Don’t You Want To Work With
2. Describing Your Ideal Client
3. Who are your Best Current Clients?
4. What Target Market Do Your Perfect Prospects Come From?
5. Identifying Your Perfect Prospect and Perfect Client
6. What’s Your Niche?
7. Elevating Your Ordinary Clients

Who You Don’t Want To Work With

Your Ideal Client

Who are your Best Current Clients?

What Target Market Do Your Perfect Prospects Come From?

Identifying Your Perfect Prospect and Perfect Client

What’s Your Niche?

Elevating Your Ordinary Clients

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[accordion-item title=”The 3 Part Plan for Your Perfect Prospects” id=2]

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[accordion-item title=”Defining Ideal Clients” id=2]

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[accordion-item title=”Identifying Your Target Market” id=2]

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[accordion-item title=”Getting Clear On Your Niche” id=2]

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Creating Your Brand

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[accordion-item title=”Module Worksheets” id=4]
Download Your next module Worksheets Below.

Brand Integrity

Differentiation

External Feedback

Who You Are And What You Do

Talking About What You Do

Talking About Your Business Example Templates

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[accordion-item title=”How Do You Stand Out?” id=4]

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[accordion-item title=”Who You Are & What You Do” id=4]

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[accordion-item title=”The 4 Part Formula For Your Message” id=4]

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Making Your Brand Magnetic

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Download Your Next Module Worksheets Below.

Optimizing Your Brand

The Client Experience

You: The Expert

Your Brand Experience & Media

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[accordion-item title=”Your Brand Standards” id=10]

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[accordion-item title=”What You’re Known For” id=10]

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[accordion-item title=”Magnetic Positioning” id=10]

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Creating Your Conversion System

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[accordion-item title=”Module Worksheets” id=9]
Download Your Next Module Worksheets Below.

Persuasion & Influence

Premium Pricing

From Prospect to Success Session

Success Session Process

Transitioning To Long Term Programs

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[accordion-item title=”Persuasion” id=10]

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[accordion-item title=”Premium Pricing Formula” id=10]

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[accordion-item title=”From Lead To Prospect” id=10]

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[accordion-item title=”The Success Session” id=10]

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[accordion-item title=”Transitioning to Long-Term Programs” id=10]

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The Six Client Attraction Strategies

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[accordion-item title=”Module Worksheets” id=9]
Download Your Next Module Worksheets Below.